The pricing ladder that carries a project from launch to sell-through — and why the smaller units set the pace.
Pricing a launch isn't a single number — it's a ladder. The first units out of the gate are priced to build momentum and early absorption; the later floors carry the margin once the scheme has proven itself.
The smaller units usually set the pace. They clear fastest, generate the reference points buyers use to judge value, and give the larger, higher-margin layouts the cover they need to hold their price.