The three things that decide whether a new scheme absorbs quickly — or sits.
Three things decide whether a new scheme absorbs quickly or sits: the price ladder, the story, and the timing of the release. Get two right and the third can carry it; get two wrong and no discount saves it.
Momentum is the real product at launch. Early sales create the social proof that later buyers lean on, so the opening phase is priced and staged to move — not to maximise the first cheque.